"Anniyan" is the costliest film made in south India. 'Oscar' Ravichandran produces the movie. According to director Shankar, "Anniyan" is a racy entertainer. "Anniyan" is about a person who tries to bring a change or the reforms within our society. Shankar has taken the main issues within our society like neglect, poverty and laid back approach of our youngsters. The movie is intent to motivate the youngsters to move forward like other nations.

Ramanujam played by Vikram is a lawyer by profession. Ambi, as he is affectionately called by his father Parthasarathy (Nedumudi Venu) kick-starts a process to change the attitude of people and awaken them from deep slumber. The character also has shades of gray. His cold-heartedness, angst and dare-devilry go beyond the realm of justification.

Sadha plays a Brahman girl in the film. "The role has lot of scope to perform. You need to be very careful when you act with Vikram. Otherwise, he'll simply outsmart you on the screen," she said.

For the first time Shankar has associated with a music director other than A.R Rahman. For the first time Harris Jayaraj is composing music for a Shankar film and lyrics by Vairamuthu. One of the songs has shot in Amsterdam during the Annual flower show. The film's songs have many extravagant features- painting a whole mountain, and converting a whole village into pictures…

The film's highlight is the Thiruvaiyaar music festival. Well known exponents like Kunnakudi R Vaidhyanathan, Sudha Raghunathan and Unnikrishnan appear in the scene, which is a recreation of the real festival.

On the technical front, Cinematography is by Manikandan, art direction is by Sabu Cyril, editing is by V.T.Vijayan and Peter Haynes choreographs action scenes. One of the songs features Bollywood actress Yana Gupta. Other casts include Prakash Raj and Nedumudi Venu.

Vikram accepts Shankar's statement that he might never get to play such a role again in his entire career!